AI Generated Content

I decided to do something truly regrettable yesterday. It was late at night and I was three cups of coffee deep into a crawl audit that made me want to throw my monitor into the nearest body of water. Everyone in the digital marketing world is currently obsessed with artificial intelligence. They claim it can write your copy and build your links and apparently tell you how to live your life. I figured I would see what all the fuss was about. I sat down and opened the most popular chatbot on the planet. I gave it my website address and a very simple prompt. I told the machine to perform a comprehensive audit of my site and to be as brutally honest as possible. I expected technical feedback. I expected a list of missing image descriptions or perhaps a lecture on my site architecture. What I received instead was a digital lecture on my personal failings as a professional. The machine essentially looked at a decade of my hard work and called me a failure.