Content Strategy
Articles about the "why" of SEO
Topical Authority in SEO: Why Google Trusts Sites That Stay in Their Lane
There was a time when the internet felt like the Wild West and you could rank for almost anything if you were loud enough. If you ran a blog about mountain biking but suddenly decided to write a "definitive guide" to life insurance, you might have actually stood a chance of ranking if your site was popular enough. If that’s still your strategy, I have bad news for you - those days are long gone. Today, Google isn’t just looking for a good article; it’s looking for a credible source. This shift has brought about the era of "Topical Authority" - the idea that a website earns the right to be heard by staying focused, deep, and consistent within a specific niche.
You may also enjoy...
The Rise and Fall of Trend Chasing Content
If you spend time online, you’ve probably noticed certain videos, memes, or challenges popping up everywhere seemingly overnight. This is what experts call trend-chasing content. In simple terms, it’s content created primarily to follow what’s currently popular rather than to share a creator’s unique ideas or perspective. Whether it’s some new TikTok dance to or a lipsync meme, trend-chasing content has dominated social media for the past several years. Many platforms reward these trends because algorithms are designed to keep users engaged and encourage content replication.
How to Write Blog Posts That Rank and Still Sound Like You
You have probably noticed that the internet is overflowing with content that either tries too hard to sound “professional” or forgets entirely what a human voice sounds like. Some articles read like a robot wrote them after binge drinking coffee while others try so desperately to be quirky you feel like you just watched a bad improv show. Finding the sweet spot between discoverability and authenticity feels like searching for a single sock in an endless pile of laundry – frustrating, weirdly satisfying when it finally works, and worth every minute if you nail it.